Jianuo Li

Core

RRJ#2

September 1, 2009

Reference: Melissa, W. (2009, September 6). Three types of ‘sideways’ advertising

Retrieved September 8, 2009 from

http://www.examiner.com/x-21650-Santa-Fe-Small-Business-Marketing-Examiner~y2009m9d6-Three-types-of-Sideways-Advertising

Summary:

In Melissa’s article, she think advertising contains three different ways. The first one is social networking. It means the advertisements on the Internet a media with strong power. Make advertisement on the Internet can raise the brands awareness. Second, pro bono. Your magnanimous in the philanthropy, community involvement is the best advertisement for your product. Your brand will be remembered with your kindness. Third, brand ambassadors. It is the most important part. Your employees, partners, client decide your brand level. And they are “carrying” your brand. Make sure you know every step you take.

Reaction:

In this article, Melissa depict her opinion in a immediate way. These three points are the most essential things in advertising. Now, the Internet coming more and more important, people cannot live without Internet. So, merchant have a great avenue to publicize their brands. When people scan website, the advertisements always attract their eyes. This is a popular way to make your brand famous. And show your magnanimous on the social community is also a good way to advertising. Most people like the company who has wonderful product, and also has a magnanimous breadth of mind. People are easily to have good impression with these companies. This influence is bigger than advertisement. Also, a successful brand must have good employees, partners. It is decide that how great your product is, and how famous your company is. Basic on these two kinds of people, your customers will give you the last examination. Your company runs depend on these people. These three points are definitely to show us the factors that people can be succeed in advertising.