Tuesday, September 22, 2009

Jianuo Li

Core

RRJ#2

September 1, 2009

Reference: Melissa, W. (2009, September 6). Three types of ‘sideways’ advertising

Retrieved September 8, 2009 from

http://www.examiner.com/x-21650-Santa-Fe-Small-Business-Marketing-Examiner~y2009m9d6-Three-types-of-Sideways-Advertising





Summary:

In Melissa’s article, she think advertising contains three different ways. The first one is social networking. It means the advertisements on the Internet a media with strong power. Make advertisement on the Internet can raise the brands awareness. Second, pro bono. Your magnanimous in the philanthropy, community involvement is the best advertisement for your product. Your brand will be remembered with your kindness. Third, brand ambassadors. It is the most important part. Your employees, partners, client decide your brand level. And they are “carrying” your brand. Make sure you know every step you take.






Reaction:

In this article, Melissa depict her opinion in a immediate way. These three points are the most essential things in advertising. Now, the Internet coming more and more important, people cannot live without Internet. So, merchant have a great avenue to publicize their brands. When people scan website, the advertisements always attract their eyes. This is a popular way to make your brand famous. And show your magnanimous on the social community is also a good way to advertising. Most people like the company who has wonderful product, and also has a magnanimous breadth of mind. People are easily to have good impression with these companies. This influence is bigger than advertisement. Also, a successful brand must have good employees, partners. It is decide that how great your product is, and how famous your company is. Basic on these two kinds of people, your customers will give you the last examination. Your company runs depend on these people. These three points are definitely to show us the factors that people can be succeed in advertising.

Tuesday, September 8, 2009

RRJ#1

Jianuo Li
Core
RRJ#1
September 1, 2009
Reference: Koenig, R. (2009, August 31). Rory Sutherland On Advertising: Brands are like the antlers on a stag.
Retrieved September 1, 2009 from
http://www.independent.co.uk/news/media/advertising/rory-sutherland-on-advertising-brands-are-like-the-antlers-on-a-stag-1779557.html





Summary:
In Koenig’s article, he thinks if people have a rational thought, life will get more comfortable. People always consider something in a habitual way. Also, people always too tired to think. Because of this reason, advertisement use the characteristic of people, they are just show the information of the products, they just persuade these to people but no seduction. The popular products make a lot of advertisement. This is the step they must do. And a well-known brand has more experience than its promise.





Reaction:
According to this article, Koenig thinks advertisement is a tool that make people to buy something just because instinctive impulse. I agree with this appoint. My major is advertisement design, so I know, advertisements are the media to send information to everybody and they win by numbers but not quality. Today, advertisements are more and more particular. An advertisement of a product likely to expatiate the product is how useful and how many ways it can be used by people. Actually, they always tell the truth, and play it on television many times. Because when people watch an advertisement, it is not through their brain, the process is just through the vision. Then, as the advertisement plays again and again, they remembered. When they go to the mall to buy something , they usually buy the thing they have already known very well through the advertisement. It is hard to tell that it is good or bad, therefore, the market is accustomed to advertisements, and need it. So, maybe we cannot change this, but we can make advertisement better and more useful.