Jianuo Li

Core

RRJ #5

October 5, 2009

Reference: Elaine, G. (2009, October 5). McDonald’s to become Mona Lisa’s new neighbor

Retrieved October 5, 2009 from

http://www.google.com/hostednews/ap/article/ALeqM5jjo9wJ381N-hvU5UJ-uiaLG0UUcwD9B52PTO0

Summary:

This article is about the American fast food-McDonald’s come to the Louvre with French culture. It is not everyone happy about this thing. But French is the biggest market except the United States, and Louvre is the museum which has the most visitors. It is the best way to advertising. They put ancient art and chips together. Many French are angry with that. McDonald’s says there is no plan which date the shop will be set up.

Reaction:

According to this article, the Louvre corporate with McDonald’s to develop economic. It is the final goal. It is really a good idea to make advertisement for McDonald’s, and I believe it will work well. But, for art it is a bad thing. The Louvre is a museum with a long history. It is a symbol of French. The art should be pure. This financial active is damage the art of royalty. Consequently, in 21 century, it is really hard to keep art pure. People always think this after own money. It is difficult to say the activity like this is right or wrong. People should think about this seriously. Most people still believe keep art purity is necessary.

Jianuo Li

Core

RRJ #4

September 29, 2009

Reference: Marisa, M. (2009, September 27). Holly wood’s Fine-art Outpost

Retrieved September 29, 2009 from

http://travel.nytimes.com/2009/09/27/travel/27headsup.html?hpw

Summary:

In this article, Michael Benevento, the owner of Michael Benevento Gallery, use a brothel to build a gallery in Los Angeles. Hollywood is better-known for lingerie stores and head shops, strip clubs and by-the-hour motels, but Michael make it becoming a potential art mecca. Michael decorates the place. He thinks it could be an art project itself. It is becoming one of this city’s most promising spots for art.

Reaction:

According this article, Michael makes the brothel becoming a most famous gallery. It is not surprised. Art is a special thing that is not has the limited. Everything can be artwork. It is depend on people’s different observations. Art and bawdry are just one step difference. Through the worst thing you can fine the best artwork. It is not only through the vision, but also through people’s mind. Art is a interesting thing. People watch it in a terrified thought, it is evil. However, people watch it in a positive way, it is beautiful. Consequently, Michael uses this point to build a promising gallery.

Jianuo Li

Core

RRJ#3

September 22, 2009

Reference: Carol, V. (2009, September 21). Art among friends is up for sale

Retrieved September 22, 2009 from

http://www.nytimes.com/2009/09/22/arts/design/22merce.html?em

Summary:

In Carol’s article, the painting” Dancer on a Plane” ,which drew the dancer named Merce Cunningham was becoming famous. This painting was drawing in 1981 by Jasper Johns. Because of Cunningham’s beautiful position, the artiest like to draw him. The other famous painting is an abstract black-and-white ink drawing from 1953, the name of the artiest is Philip Guston. The composer John Cage had another famous painting that painted by Robert Rauschenberg. All of these three artiest were work in Cunningham’s company as advisers. These three paintings have high price.

Reaction:

In this article, the writer is talk about the painting and through his description that show people the artistic of the paintings. Art, no matter the painting or dance, they are all similar. The real art can let people feel comfortable and how beautiful the life is. Now, people have better life, and they think about the worthy of the painting. But art is the thing that can console people on their mind. The worthy of the paintings are invaluable. As same as dancing, it always improve your appreciative level to understand more artistic things and this ability is useful in many ways. The wonderful painting should be keeping in a right way, but as time gone, people also can draw better painting. For the career of art, the past is classical, the future is creativity.

Jianuo Li

Core

RRJ#2

September 1, 2009

Reference: Melissa, W. (2009, September 6). Three types of ‘sideways’ advertising

Retrieved September 8, 2009 from

http://www.examiner.com/x-21650-Santa-Fe-Small-Business-Marketing-Examiner~y2009m9d6-Three-types-of-Sideways-Advertising

Summary:

In Melissa’s article, she think advertising contains three different ways. The first one is social networking. It means the advertisements on the Internet a media with strong power. Make advertisement on the Internet can raise the brands awareness. Second, pro bono. Your magnanimous in the philanthropy, community involvement is the best advertisement for your product. Your brand will be remembered with your kindness. Third, brand ambassadors. It is the most important part. Your employees, partners, client decide your brand level. And they are “carrying” your brand. Make sure you know every step you take.

Reaction:

In this article, Melissa depict her opinion in a immediate way. These three points are the most essential things in advertising. Now, the Internet coming more and more important, people cannot live without Internet. So, merchant have a great avenue to publicize their brands. When people scan website, the advertisements always attract their eyes. This is a popular way to make your brand famous. And show your magnanimous on the social community is also a good way to advertising. Most people like the company who has wonderful product, and also has a magnanimous breadth of mind. People are easily to have good impression with these companies. This influence is bigger than advertisement. Also, a successful brand must have good employees, partners. It is decide that how great your product is, and how famous your company is. Basic on these two kinds of people, your customers will give you the last examination. Your company runs depend on these people. These three points are definitely to show us the factors that people can be succeed in advertising.

RRJ#1

Jianuo Li
Core
RRJ#1
September 1, 2009
Reference: Koenig, R. (2009, August 31). Rory Sutherland On Advertising: Brands are like the antlers on a stag.
Retrieved September 1, 2009 from
http://www.independent.co.uk/news/media/advertising/rory-sutherland-on-advertising-brands-are-like-the-antlers-on-a-stag-1779557.html





Summary:
In Koenig’s article, he thinks if people have a rational thought, life will get more comfortable. People always consider something in a habitual way. Also, people always too tired to think. Because of this reason, advertisement use the characteristic of people, they are just show the information of the products, they just persuade these to people but no seduction. The popular products make a lot of advertisement. This is the step they must do. And a well-known brand has more experience than its promise.





Reaction:
According to this article, Koenig thinks advertisement is a tool that make people to buy something just because instinctive impulse. I agree with this appoint. My major is advertisement design, so I know, advertisements are the media to send information to everybody and they win by numbers but not quality. Today, advertisements are more and more particular. An advertisement of a product likely to expatiate the product is how useful and how many ways it can be used by people. Actually, they always tell the truth, and play it on television many times. Because when people watch an advertisement, it is not through their brain, the process is just through the vision. Then, as the advertisement plays again and again, they remembered. When they go to the mall to buy something , they usually buy the thing they have already known very well through the advertisement. It is hard to tell that it is good or bad, therefore, the market is accustomed to advertisements, and need it. So, maybe we cannot change this, but we can make advertisement better and more useful.